Media Release: Hobart to become Australia’s first Cup Conscious City


Hobart is set to become Australia’s first Cup Conscious City as Markets For Change teams up with the Hobart City Council to get businesses, cafes and people working together to tackle the mountains of waste created by throw away coffee cups and create a sustainable coffee culture.

The new initiative being launched today calls for businesses to become ‘Cup Conscious Companies’ by providing their employees  with reusable cups to take out for coffee, in an effort to cut use of wasteful throwaway coffee cups.  It’s the next step in a popular campaign that already has cafes displaying a sticker to show that they are Cup Conscious Cafes and being promoted on the website

“The City of Hobart is leading the way by saving 10,000 cups from being landfilled each year by eradicating disposable coffee cups from the city’s main works depot. More than 300 of our workers have been provided with their own reusable cup,” Hobart Acting Lord Mayor, Alderman Ron Christie said.

“This is the type of outcome we hope other organisations around Hobart can achieve by embracing the Cup Conscious campaign and providing their workers with a ‘keep’, or reusable cup.”

“The City has an ambitious strategy to achieve zero waste to landfill by 2030 and the Cup Conscious city program will certainly assist us to reach that target,” the Acting Lord Mayor concluded.

 “The opportunity now is for companies to get on board, provide cups in the workplace that can be used by workers who go out to get their coffee, and be promoted as a company contributing to creating a Cup Conscious City,”  CEO of Markets For Change, Peg Putt, said. “It’s a great thing to take up at the start of the new year when we are all making commitments to do things better.”

“As Hobart’s coffee culture has grown so have the mountains of waste caused by throwaway cups. These cups are not recyclable here and neither are they compostable, but many consumers are only just becoming aware of this. The solution is to abandon throwaways and use your own cup,” Ms Putt said.

“Businesses have an important role to play in making Hobart Australia’s first Cup Conscious City. Many coffee drinkers are working in the city, so raising awareness of the enormous waste issue and making it easy to take a refillable cup is the key,” Ms Putt concluded.

The Cup Conscious café movement has established that the vast majority of cafes are happy to fill re-usable cups and some even incentivise their use by offering discounts. A full list can be found at Cafes wishing to join are welcome.

Markets For Change is calling for interested companies to contact them. Participating businesses can get assistance with promotional materials for use in the workplace, and be provided with workplace briefings as well as being promoted as a participant.



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